EXPERIENCE
& LOGS

@ Uniformers

Started as a regular sales guy with amateur tech experience and a drive to close deals. Ended up as the person who rebuilt how the company presents itself online, because I kept running into the same wall: a good pitch undone by a bad website.

What I did

• Owned the full sales cycle — prospecting, pitching, negotiating and closing B2B uniform contracts.
• Taught myself HTML, CSS and JavaScript on the job to solve real business problems rather than just talk about them.
• Designed and built the company website, so prospects arrived already convinced.
• Built LeadsVeri (now LeadPulse), a Python desktop app that verifies stale lead lists automatically instead of by hand.
• Built HomingPigeon to make our outreach deliverable and compliant rather than a spam-folder lottery.

@ Freelance

My first year of university, spent learning the "why" behind web design and building real sites for small businesses who had never had one. Sourcing my own leads taught me as much as the coding did.

What I did

• Hunted my own leads and turned vague client ideas into working, launched websites.
• Shipped Al Habibi Bakery, a local business site that became the start of my lead generation.
• Handled everything solo — copy, design, build, domain, deploy and the follow-up support calls.
• Learned to scope and quote honestly, and to say no to work that wasn't going to land well.

@ Self-Employed

Taking full ownership of projects end to end — designing the look, building the backend, shipping it, then keeping it alive. Balancing code, deadlines and client feedback without anyone above me to catch the dropped balls.

What I did

• Built Dekor, a Swedish furniture storefront with a product database and a working payment wall.
• Built Prime Real Estate, a property marketing site with 3D visuals and a listings database.
• Built Hannah Morgan Homes in Vue 3 with a CRM and an analytics dashboard behind it.
• Work directly with clients from first brief to launch, translating what they asked for into what they actually needed.
• Handle deployment, domains, performance and the maintenance nobody budgets for.

@ Bath Spa University

The part that turned self-taught instinct into something structural — algorithms, data structures, databases, software engineering practice and machine learning. Coursework that made it out of the folder and onto this site includes the Android skills portfolio, the Kaggle stroke prediction model and a run of Arduino builds.

@ The English Private School